Campaign
Planning and Management
Campaign planning is no small feat. From market research to ideation; execution to putting the pieces of the puzzle together into a meaningful and impactful multi-channel effort - it all takes time, discipline and creativity. Let us take the burden off of an already busy schedule for your team by mapping out the right campaign for your budget, your resources, your business goals and your consumers needs.
1
Campaign Segmentation and Targeting
We will provide a data and reasearch-backed target market and segment analysis that is brand-centric, product focussed and action oriented for your marketing campaign. We combine data types like spatial data with consumer behaviour, demographic, psychographic and competetive market data to ensure that your campaign has the absolute best chance at success.
2
Multi-Channel Campaign Mapping
Whether it be an event, an athlete endorsement, a key partnership, a digital campaign, or an out-of-home campaign, we'll provide a detailed and action-oriented campaign map that connects all of the dots and drives your consumers from awareness to conversion. Want to take the reigns? We'll even give you the map and take a step back while you execute our collaborative vision at the scale that suites your business best.
3
Media Buying and Planning
Our market research will tease out the most tactical and targeted media channels for you consumers. We'll take the collaborative campaign vision and put it in front of the right people, at the right time, with the right message to turn potential customers into brand-lovers. We'll handle the negotiating, media buying and logistics so you don't have to.
4
Campaign Level Optimization, Reporting and Analysis
When your campaign is wheels up, there's no telling what factors could effect the market - our team will closely monitor and optimize your campaign with regular reporting and feedback when it matters to you most. We'll use our expertise and insight to make timely alterations to keep your campaigns driving towards the end goal and let you know how the big picture is playing out week-by-week.
5
Ad Level Optimization, Reporting and Analysis
Maybe you don't need the whole campaign monitored - our team can closely monitor and optimize your digital ad campaigns day-to-day with detailed reporting and feedback when your business needs it most. We'll take the nitty gritty out of ad optimization and keep your efforts bringing in returns. No matter the network - Facebook, Instagram, Twitter, LinkedIn, YouTube, Google, Pinterest, Amazon, Walmart, Spotify.. you name it and we've got the experts to run the ads on it with your vision in mind.