BRAND MARKETING
STRATEGY
A brand is more than just a name and a slogan, it's an identity that your consumers want to associate with. To be part of their life your brand needs to fit the mold of your target market. To do that it needs to know what it is, what it stands for and what makes it different from the rest. The choices that your company makes to tell it's story to the world need to permeate through everything that you do - from partnerships, to company culture, to creative strategy, that is what we do best.
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We turn your companies vision and mission into an identity no matter which way you look at it.
1
Media and Creative Strategy Audit
Assessment of the processes by which your organization generates and disseminates strategic media with recommendations, road maps and hands-on guidance.
2
Culture and Brand Identity Audit
Assessment of the cohesiveness of internal and external elements of your brand image including policies, procedures, brand voice, brand imagery and communications.
3
Market Analysis and Positioning
Comprehensive audit of your market and market position including macro environment, micro environment, value chain analysis, VRIO analysis, SWOT analysis, product and service competetive analysis.
4
Marketing Strategy and Technology Audit
Analysis of the tools, software, integrations, technology and systems that your brand utilizes to support it's marketing effort with hands-on implementation and guidance.
5
Customer Journey Mapping
Detailed analysis and breakdown of key customer journeys and moments of truth for products or services with complete journey map recommendations and implementation.